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Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners
(Depends on publisher)
In this "refreshingly different" high-toned business book, three leading business school professors take to America's back roads in search of offbeat small businesses--enterprises that hold valuable lessons for executives and entrepreneurs everywhere ( Bloomberg Businessweek ). While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and embarked on a life-changing road trip.
Quantity | Price | Discount |
---|---|---|
List Price | $28.00 |
$28.00
Book Information
Publisher: | Business Plus |
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Publish Date: | 06/10/2014 |
Pages: | 304 |
ISBN-13: | 9781455598892 |
ISBN-10: | 1455598895 |
Language: | English |
What We're Saying
The 800-CEO-READ Business Book Awards category winners (and shortlist for the best book of the year) 2014. READ FULL DESCRIPTION
The culling process we undertake during the awards process is always rigorous, but we've narrowed it down to 40 books—5 each in 8 categories. READ FULL DESCRIPTION
Roadside MBA: Back Road Lessons for Entrepreneurs, Executives, and Small Business Owners by Michael Mazzeo, Paul Oyer, and Scott Schaefer, Business Plus, 279 pages, $27. 00, hardcover, June 2014, ISBN 9781455598892 Three microeconomics professors enter a shoe store in Maine… It sounds like the beginning of a bad joke, or a very boring story. It is actually the beginning of a great new book that combines two quintessentially American things: the road trip and small businesses. READ FULL DESCRIPTION