John Elkington is a writer, thought-leader, serial entrepreneur, and, at heart, an environmentalist. Described as the "Godfather of Sustainability," he has now written or co-authored 20 books, including the million-selling Green Consumer Guide series.
Elkington has worked with many scores of corporations, often at the board and C-suite level, as well as with the financial community, industry bodies, government, the media, NGOs, academia, innovators, and entrepreneurs. Along the way, he has co-founded four social-purpose businesses since 1978, including Environmental Data Services (ENDS, 1978), John Elkington Associates/CounterCurrent (1983), SustainAbility (1987) and Volans Ventures (2008). All four still exist and the last two were respectively the second and first certified British B Corporations in the U.K.
