Peter Georgescu is chairman emeritus of Young & Rubicam. He served as the company's chairman and CEO from 1994 until January 2000. In recognition of his contributions to the marketing and advertising industry, he was elected to the Advertising Hall of Fame in 2001. Georgescu has been the director of the board for eight public companies, among them Levi Strauss, IFF, Toys"R"Us, and EMI Recorded Music. He is currently vice chairman of New York-Presbyterian Hospital, a trustee of the Paul and Daisy Soros Fellowships for New Americans program, and a member of the Council on Foreign Relations. He is the author of two previous books, The Source of Success: Five Enduring Principles at the Heart of Real Leadership and The Constant Choice: An Everyday Journey from Evil toward Good.
David Dorsey is the author of the critically acclaimed The Force and The Cost of Living. The Force was included in The 100 Best Business Books of All Time. Dorsey is coauthor, with Peter Georgescu, of The Source of Success and The Constant Choice. He has written for Fast Company, Esquire, Worth, and a variety of other publications.
