Can You Call It a Business If It Isn't Making Sales? Why So Many Business Owners Find Selling Difficult and What To Do About It.

"Sales are only one ingredient in the marketing cake. Here's why I like this analogy: In a good cake, can you pinpoint the spot where flour ends and sugar starts? Is there any reason why your business shouldn't use this approach in marketing and sales? For the best brands, selling is not an isolated activity. It's beautifully integrated into all customer touch points. Your customer touch points can and should be mapped out, designed to be enjoyable, productive and attractive, and actively managed to maximize customer value. There are two simple questions you can ask yourself to accomplish this."