How to Spread Ideas: Think Like an Entrepreneur, Not Like a Crusader

"While crusaders waste their time trying to impose their views on other people, entrepreneurs prefer to avoid conflict. Their goal is simply to make exchanges that are beneficial to all the parties involved. Individuals who want to improve the world and their own situation should definitely avoid the ways of the crusader. Hostility and conflicts tend to make collaboration impossible, and aggressiveness never leads to happiness. Anyone who wants to attain happiness and effectiveness must start by adopting an entrepreneurial attitude."