Make People Love Your Brand Instantly: The Powerful Attraction of Love-At-First-Sight Names

"Most ... fear that if their name is unconventional, they won't be taken seriously. Listen scaredy cats, you need to let go of that old school way of thinking. Why should you believe me? I run a B2B firm with a playful name, Eat My Words. For more than a decade, our name has been a magnet for attracting clients, employees, and reporters. A clever business name is your welcome mat. It suggests, 'We're lots of fun and you're going to love working with us!'"