The Ten Commandments of Startup Profit

"From the outset, I was committed to building a culture of trust and integrity. I had learned the importance of business ethics from some of the finest corporations in the world, including IBM and Hewlett-Packard. These companies enjoyed tremendous profit and growth while going out of their way to teach, manage, and deliver principled behavior. It seemed very clear to me that you could do the right thing, feel very good about it, and make plenty of money. Profits did not come at the expense of ethical behavior. Quite the contrary—profits resulted from ethical behavior."