Disruption Proof: Empower People, Create Value, Drive Change

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One thing in life is certain: change is constant. Thanks to the rapid pace of technological innovation in the digital age—and further accelerated by the global COVID-19 pandemic—massive structural change is happening on a greater scale than ever before. Faced with unprecedented complexity and uncertainty, most business leaders struggle to see the way forward. Company organization, systems, and management are still largely based on what was most effective in the Industrial Age. Disruption Proof offers a new approach that addresses our current reality.
 
Through powerful case studies of notable corporations like Intuit, 3M, Cargill, and more, Cooper demonstrates how, with the right mindset and practical strategies, companies that focus on creating value for customers can thrive in the 21st century. Disruption Proof provides readers with detailed methods for progressing through four stages of implementation to embrace a new way of working company-wide, including how to:

• develop an understanding of customers and colleagues that lead to insights (empathy)
• run tests to challenge assumptions (exploration)
• leverage data and insights to breakthrough biases (evidence)
• balance operational execution with learning (equilibrium)
• manage behavior to match corporate values (ethics)

By adopting these 5Es, company leaders can empower employees to become creative problem solvers, ensuring their company’s ability to navigate moments of crisis and find transformative opportunities. Cooper explains how reimagining work at every level is the key to organic and sustainable growth, and guides leaders to create lasting value in the world. With Cooper's action-oriented advice and tools, anyone can help steer their company towards durable success.

ABOUT THE AUTHOR

Brant Cooper is The New York Times bestselling author of The Lean Entrepreneur and CEO and founder of Moves the Needle. He is a trusted adviser to startups and large enterprises around the world. With more than 25 years of expertise in changing industrial age mindset into digital age opportunity, he blends agile, human-centered design, and lean methodologies to ignite entrepreneurial action from the front lines to the C-suite. As a sought-after keynote speaker, startup mentor, and executive advisor, he travels the globe sharing his vision for reimagining 21st century organizations. Bringing agility, digital transformation, and a focus on creating value for customers, he helps leaders navigate the uncertainty brought on by increased complexity and endless disruption.

This giveaway ends on Sunday, November 14th. We have 20 copies available, provided by Grand Central Publishing.