Outmarket the Competition: Advanced Marketing Tactics to Drive Growth and Profitability

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Sooner or later, every SMB (small and medium-sized business) hits a sales plateau or runs into significant competition. Even after tapping into all the mainstream channels and executing the best practices, these SMBs can’t increase sales—their channels and budgets are maxed out. To meet today’s challenges, SMB chief executives and senior marketers need to recalculate their budgets, rethink their strategies, and revolutionize their internal systems. 

In his book, marketing expert Nick Doyle offers what he calls the "Five-Tactic Marketing Framework,” which unifies brand marketing, performance marketing, integrated campaigns, AI technologies, and lifetime value analytics. Doyle demonstrates that these tools are effective when deployed in isolation but really excel when deployed simultaneously. 

You will learn to:

• recalculate marketing budgets to reflect the realities of customer lifetime value;
• select channels and maximize efficiencies for integrated performance marketing campaigns;
• deploy AI and machine learning tools to enhance efficiency, performance, and insights;
• beat the competition and grow market share!

If deployed well, with the right strategy, these tactics can mark a watershed moment in the growth of an SMB company—one of expanded reach, optimized spending, and maximized profits.

About the Author

NICK DOYLE is successful entrepreneur with proven performance in building ecommerce-based brands. His career began at IBM Global Services in Hong Kong, where he consulted on web analytics and ecommerce for global brands like Ralph Lauren and Cathay Pacific. That work led him to Direct To Policy Holder, an ecommerce technology and marketing firm, where he served as managing director of marketing and ecommerce before assuming the CEO role. Direct To Policy Holder has more than twenty discrete brands, serving tens of thousands of customers. The successful acquisition of Direct To Policy Holder has led to his most recent role as area president for Arthur J. Gallagher (NYSE: AJG), a Fortune 300 company and one of the largest insurance brokers worldwide.

Doyle has studied AI and machine learning at Google, MIT, Maven, and Singularity University's executive program.

When not thinking about ecommerce, he enjoys spending time with his wife and son.

We have 20 copies of Outmarket the Competition available, provided by Fast Company Press. The giveaway will end on Monday, February 24.