The authors of the best business books of 2024 respond to "Why do you believe in books?"
January 29, 2025
For the second year in a row, Porchlight asked the authors whose books we selected as the best business books of 2024 the question, "Why do you believe in books?" Their responses were thoughtful, sentimental, reflective, and forward-looking.
For the second year in a row, Porchlight asked the authors whose books we selected as the best business books of 2024 the question, "Why do you believe in books?" Their responses were thoughtful, sentimental, reflective, and forward-looking.
"I believe in books as teachers that inspire, inform and challenge us," said Robin Landa, co-author of Shareworthy.
"Books are the things that not only allow us to share information. It allows us to share humanity," remarked Charles Duhigg, author of Supercommunicators.
"I think that stories are what makes us human," remarked Marina Gerner, author of The Vagina Business. "Everything we create in this world is the outcome of a story."
For these, and so many more reasons that you'll learn in the video, we believe in books.
Here's to living, telling, and sharing stories:
VIDEO CONTRIBUTORS:
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Daisy Auger-Domínguez, author of Burnt Out to Lit Up: How to Reignite the Joy of Leading People
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Payal Aurora, author of From Pessimism to Promise: Lessons from the Global South on Designing Inclusive Tech
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Greg Braun, co-author of Shareworthy: Advertising That Creates Powerful Connections Through Storytelling
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Malissa Clark, author of Never Not Working: Why the Always-On Culture Is Bad for Business—and How to Fix It
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Alice Driver, author of Life and Death of the American Worker: The Immigrants Taking on America's Largest Meatpacking Company
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Charles Duhigg, author of Supercommunicators: How to Unlock the Secret Language of Connection
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Greg Epstein, author of Tech Agnostic: How Technology Became the World's Most Powerful Religion, and Why It Desperately Needs a Reformation
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Marina Gerner, author of The Vagina Business: The Innovative Breakthroughs that Could Change Everything in Women's Health
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Melissa Harris & Jenn Bane, authors of Everybody Needs an Editor: The Essential Guide to Clear and Effective Writing
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David Jay, author of Relationality: How Moving from Transactional to Transformational Relationships Can Reshape Our Lonely World
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Elaine Lin Hering, author of Unlearning Silence: How to Speak Your Mind, Unleash Talent, and Live More Fully
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Anne Jacoby, author of Born to Create: How Creativity Sparks Connection, Innovation, and Belonging in our New World of Work
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Robin Landa, author of Shareworthy: Advertising That Creates Powerful Connections Through Storytelling
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Resa E. Lewiss, author of Microskills: Small Actions, Big Impact
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Ludmila Praslova, author of The Canary Code: A Guide to Neurodiversity, Dignity, and Intersectional Belonging at Work
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Steve Pratt, author of Earn It: Unconventional Strategies for Brave Marketers
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Terry Szuplat, author of Say It Well: Find Your Voice, Speak Your Mind, Inspire Any Audience
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Alison Taylor, author of Higher Ground: How Business Can Do the Right Thing in a Turbulent World
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Erin Wade, author of The Mac and Cheese Millionaire: Building a Better Business by Thinking Outside the Box
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Peter Ziebelman & Mike Maples Jr., authors of Pattern Breakers: Why Some Start-Ups Change the Future
About Gabbi Cisneros
