New Excerpt - The Granularity of Growth

We have posted Chapter 1 of The Granularity of Growth on the excerpts blog. Written by two partners from McKinsey along with the coauthor of The Alchemy of Growth, the book looks at business growth in a "fine-grained" way, zooming in on its different "granularity levels"--from the overall world economy, down through industries and sub-industries, all the way to the individual.

Here's an excerpt of the excerpt:

A company formulating its growth strategy needs to develop insights into trends, future growth rates, and market structures at much greater depth than the aggregate industry level. Insights into sub-industries, segments, categories, and micro-markets are the building blocks of portfolio choices. They are indispensable for companies seeking to make the right decisions about where to compete. All of which poses a practical question: when you make these decisions, what level should you be looking at to get the insights you need? How deep should you go? We'll now introduce a framework to help you find the answer.

And, a direct link to the excerpt: http://800ceoread.com/excerpts/archives/008118.html