Publishers Hedging Their Book Bets
October 16, 2008
With the present financial madness, publishers have been hedging their bets on how fast they can turn around the next big financial book. The folks over at The Economist recently researched the extent of the hedging. They counted at minimum 18 books on the crisis that are either in the works or already in the shops.
With the present financial madness, publishers have been hedging their bets on how fast they can turn around the next big financial book.
The folks over at The Economist recently researched the extent of the hedging. They counted at minimum 18 books on the crisis that are either in the works or already in the shops. More are certain to join.
The published books include: The Subprime Solution by Robert Shiller, Charles Ellis's The Partnership on Goldman Sachs, The Ascent of Money by Niall Ferguson (due out in November), and one on the Oracle of Omaha The Snowball: Warren Buffett and the Business of Life.
Writers who signed on for future looks at the financial crisis are Joe Nocera and will be publishing through Penguin. And CNBC's Charlie Gasparino who signed with Collins Business.
The Economist ends the review by comparing publishers' hedging to that of what's currently happening on Wall Street -- placing all their bets in investments seemingly full of potential and, in the end, few will be successful best sellers.
