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Sara Horowitz's new book is based on an idea that is as old as humankind, and a tradition that is so entrenched in our country that we don’t even notice it. But it is still going strong even if it has been eroded. It is the idea of an “economic system of mutual obligation.”
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The idea of “what’s good for business” is changing. The “walls between business and society” that kept companies shielded from a full accounting of their effect on society while maintaining an outsized influence over it, are crumbling. The “core assumptions and dominant beliefs” of business are slowly evolving, being pushed by both outside activists and those within. Judy Samuelson is one of those champions.
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