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There is a misconception in American business that Bob Frisch says is getting in the way of getting things done and hewants to correct it. That’s the misconception that senior management teams, or SMTs, make the decisions in business today.
I may have shocked or surprised you with that statement, but if you have ever asked, or been asked, “Why wasn’t I in the room,” then you’ve had a taste of the challenge.
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In a 1929 essay, Virginia Woolf wrote that "a woman must have money and a room of her own if she is to write fiction. " There has been much literary analysis (and some criticism) of this assertion, and, over time it seems her call has been taken up by proponents of nearly every minority facing systemic repression, but in the context of the time, Woolf was being quite literal and pragmatic. Women rarely had space to call their own in which to do their own work.
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Our economic lives could literally stop on a dime. All it would take is an agreement redefining what a dime is, or is worth, backed by or tied to. It's happened before, and The Economist's "Buttonwood" columnist Philip Coggan believes it will inevitably happen again as the great international play of creditors and debtors enters its next act.
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From the authors of Where Does the Money Go? : Your Guided Tour to the Federal Budget Crisis and Who Turned Out the Lights? : Your Guided Tour to the Energy Crisis, comes a new book about an issue of grave national importance that has touched most of our lives recently, and will be central to the political debate this election year.
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Selling to consumers is different than selling to businesses. Most marketers and business strategists understand this empirically, but it doesn’t stop them from trying to use celebrity spokespeople and other tried and true consumer approaches to sell to business markets.
Why is this the case?
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