Make Your Web Site a Real-Time Machine

"So ubiquitous have Web sites become that it's hard to believe they've been with us for less than 20 years. It was the 1994 introduction of the browser-enabled World Wide Web that gave birth to the Web site. Since then they have gone through about four stages of evolution: [...] Now, we're entering a fifth era of the evolution: transformation of the Web site into a real-time marketing (and sales) machine. This is the natural evolutionary outcome of a process that started with a new way to slip brochures under people's doors."