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"Here's the thing about business. It's not about you. Or me. People create businesses to solve problems. To help their clients get from Point A to Point B. Whether that's helping save them from a toxic relationship, assisting them in designing their dream kitchen, or motivating them to lose fifty pounds, businesses exist to serve. And while many entrepreneurs are the face of their business, there's a thin veil between injecting some personality into your work, and completely overriding your services by being self-serving."
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