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"More fundamental human problems will be solved in the next two decades than have been solved in the last two centuries. … These innovations will bring with them tremendous changes—and tremendous challenges. And in the midst of this change, stability seems sensible—but sameness is not a winning strategy. In our fast-moving economy, businesses and governments that stick with what's worked in the past will be left in the past."
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"After thirty years in the consumer electronics industry, I have seen my fair share of successes and failures. Applying our idea to the successes, we decided they exhibited characteristics of the feudal Japanese stealth warrior known as the ninja. They are all ninja innovators because they achieve their mission through a set of similar tactics; they all adhere to a code of business ethics; and they are all single-mindedly focused on winning as the only option. They are true business warriors, and here are some of their secrets ... "
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