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"The term 'growth hacker' has many different meanings for different people, here's my definition:
A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable. Their tools are emails, pay-per-click ads, blogs, and platform APIs instead of commercials, publicity, and money. While their marketing brethren chase vague notions like "branding" and "mind share," growth hackers relentlessly pursue users and growth—and when they do it right, those users beget more users, who beget more users. They are the inventors, operators, and mechanics of their own self-sustaining and self-propagating growth machine that can take a startup from nothing to something."
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"On a dark night at the front in the year 170 Marcus Aurelius, the most powerful man in the world, wrote the following prescription to himself: 'The impediment to action advances action. What stands in the way becomes the way.'
Great individuals, like great companies, find a way to transform weakness into strength. It's a rather amazing and even touching feat. They took what should have held them back—what in fact might be holding you back right this very second—and used it to move forward. Like these great individuals we can also flip our obstacles and turn adversity into advantage."
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