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5 Things We Think We Know about Strategy—and Why We're Wrong

5 Things We Think We Know about Strategy—and Why We're Wrong

by Edward Morrison
"Strategic planning has always been an ineffective tool to lead an organization. Don't believe us? That's the finding of the consulting firm McKinsey, which posits that up to 70 percent of strategic plans fail. The venerable institution of strategic planning is long overdue for at least a major overhaul, if not outright replacement."
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