Excerpts RSS
The folks over at Kogan Page generously provided us with an excerpt from Sandra Zoratti and Lee Gallagher's book Precision Marketing: Maximizing Revenue Through Relevance. Zoratti is an author and speaker, as well as the Vice President of Marketing, Executive Briefings and Education at Ricoh and manages a business created from former IBM and Ricoh companies located in Boulder, Colorado. She was named the recipient of the 2012 Business Marketer of the Year Award by the Business Marketing Association.
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We're thrilled (seriously! ) to post an excerpt from Robert Harris (best selling author of Fatherland, Pompeii, and The Ghost Writer, which was made into a movie with Ewan McGregor and Pierce Brosnan, and many others) to showcase his new novel
The Fear Index may not be our typical fare, but the novel appeals to us for many reasons: a master storyteller, the drama of hedge fund trading, a really creepy old book--Darwin in this case--, lots of money, and lots of thrills. To start the adventure, read below!
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IS YOUR IDEA CRAZY ENOUGH?
An Excerpt from Creative Thinkering: Putting Your Imagination to Work
by Michael Michalko
The playful openness of creative geniuses is what allows them to explore unthinkable ideas. Once Wolfgang Pauli, the discoverer of electron spin, was presenting a new theory of elementary particles before a professional audience.
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