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Jack Covert Selects: Made to Stick

by Porchlight Author
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath, Random House, January 2007, $24. 95 Hardcover, 288 Pages, ISBN 1400064287 One of the perks about being in the book industry is meeting some really smart people. In November, at our Author Pow-Wow, I got to meet Dan Heath, one of the authors of Made to Stick: Why Some Ideas Survive and Others Die.
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