Beauty and The Geek talks with Freak(onomics)
One of the keys to the success of Freakonomics is the widespread media coverage the book has gotten. Good Morning America did a series of interviews with the authors. The authors were featured on 20/20.
I am not sure where this PR hit ranks in the hierarchy of the press they have gotten. Co-author Stephen Dubner was featured on CW's Beauty and the Geek this season. The beauties were asked to prepare for an interview with a famous author and given a copy of the book. You can watch the results below:
