links for 2007-05-03
101 Mission Statements From Top Companies>>The Wall Street Journal | Telling a Big Story in a Few Words
The book, he says, is about that great modern creation, the "company positioning statement known generally as a mission statement. "
(tags: businessbooks public_relations strategy)
The Last Tycoons >> The Economist | Clash of the titans
More illuminating are Mr Cohan's descriptions of the scheming, politicking and general dysfunction that was Lazard. .
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The book, he says, is about that great modern creation, the "company positioning statement known generally as a mission statement."
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More illuminating are Mr Cohan's descriptions of the scheming, politicking and general dysfunction that was Lazard...[book link]
