In this interview I talk with Dan Heath, co-author with his brother Chip of
Made To Stick: Why Some Ideas Thrive and Others Die .
Dan and I talked for over an hour. We covered each of their six points from their book. We talk about the $1000 test, movie pitches, and my favorite quote is:
"Abstraction allows the illusion of agreement."
Take the time. I think you will enjoy this one.
[podcast]http://www.800ceoread.com/blog/audio/madetostickinterview.mp3[/podcast]
P.S. Check out their manifesto called
Talking Strategy on ChangeThis.
P.P.S. We mention Pip Coburn and
his prior podcast interview.
