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There's a message from Jeff Bezos on Amazon's home page describing the company's success with the Kindle. According to Bezos, Amazon sold out of the device within the first 5. 5 hours after its announcement, and have been struggling to keep up with manufacturing.
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It seems just a bit ironic that the last page in April's Fast Company is a grueling review and warning of the business section of your local bookstore. Especially considering more than a handful of business book authors--including the Heath brothers, Dan Roam, Amy Sutherland*, Tim Ferriss, Robert Scoble, Fred Krupp--contributed to or were mentioned in the issue.
The last page is Elizabeth Spiers' (founding editor of Gawker and Dealbreaker) article "Library of the Living Dead.
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The excerpt below is the introduction to Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School. The book was authored by John Medina, a developmental molecular biologist and research consultant, and director of the Brain Center for Applied Learning Research at Seattle Pacific University.
Brain Rules
By John Medina
Go ahead and multiply the number 8,388,628 x 2 in your head.
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The New York Times Sunday Book Review had a great article on Predictably Irrational: A Behavioral Economist's Startling Insights for Irrationally Better Living by Dan Ariely. We've had several good reads on this book, one the reviewer calls "a far more revolutionary book than its unthreatening manner lets on. "
Writer David Berreby tells us that:
Another sign that times are changing is "Predictably Irrational," a book that both exemplifies and explains this shift in the cultural winds.
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Over at WorldChanging is Ethan Zuckerman's review of Paul Collier's book The Bottom Billion. Collier points out that in much of the world poverty is decreasing. It's but a few states (maybe 50) which account for the poorest people in the world that are not seeing any improvement.
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