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We were a little excited yesterday when we found out BusinessWeek wrote about this blog in their Blogspotting column. I figured we wouldn't get into too much trouble if we showed all 102 words in its original form. Word to The Wise: Whenever I talk to people about the blogging world, I always say to start by listening to what others are saying.
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I found this interesting and fitting, seeing as Tuesday was the State of the Union address; it explains the beginning of pulse testing (a way to gauge the public opinion on specific parts of political speeches). Tuesday, I ran across a review in the WSJ [paid subscription required] of Dr. Frank Luntz's Words that Work.
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I am getting this up late, but Bob blogs that he and The No Asshole Rule will be featured on the Today show tomorrow morning (Wednesday 1/24/07) at 8:32AM (I am guess Eastern Time).
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We know you want to meet these guys. Just a reminder that Dan Heath and Chip Heath, authors of Made to Stick, will be in Milwaukee in just two weeks, on February 6. These guys are drumming up a lot of media and support.
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