The 800-CEO-READ Business Book Awards, Personal Development

"The passion hypothesis is not just wrong, it's also dangerous. Telling someone to 'follow their passion' is not just an act of innocent optimism, but potentially the foundation for a career riddled with confusion and angst."
So Good They Can't Ignore You, page 24
Career advice of the "Do what you love" variety is usually followed up with a "bust out of your cubicle, sacrifice all, and follow your passion" anecdote of success. It's the kind of advice that gets people who aren't excited about their work to get excited about, well, doing anything but what they are doing. Cal Newport takes a different angle to finding fulfilling work, advising instead that passion is an unreliable advisor, and people actually long for and are fulfilled by becoming really, really good at something. Newport's advocacy of "using the craftsman mindset to generate fantastic livelihoods" offers a refreshing and realistic alternative route to finding work you love.
To see the runners-up, check out our Innovation & Creativity shortlist.