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Given headlines that executives like Bob Nardelli and Bill McGuire are getting, the timing of Mathew Hayward's new book Ego Check couldn't be better. Hayward believes it is hubris, what many consider the original deadly sin, to be the cuplrit for fallings of Enron, Worldcom, and Parmalat. Consider Hayward's four sources of Hubris:
If extraordinary confidence is grounded in the best available data, it is authentic, and a positive force for advancement.
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The following excerpt is taken from "Corporate Case Studies," Chapter 7 of Words That Work: It's Not What You Say, It's What People Hear by Dr. Frank Luntz.
VII Corporate Case Studies
Jack Welch understood the power of words that work better than anyone in corporate America.
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The information technology department at 800ceoread compiled sales reports today. Scott, our chief analyst, brought to my attention some weird coincidences in our year-end sales report. He noticed as you looked down a list of our best selling books that pairs of titles seemed to go together.
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I know I promised no more "Best of" lists, but Good Magazine (which is really good by the way) has a sidebar on the bestselling books of all time. I couldn't resist.
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I am sure you already received your November/December issue of Selling Power. Seth is on the cover (ten times).
We tend to talk about Seth alot and thought we should take a moment to get the new folks caught up.
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