Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.
- Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles
- Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques
- Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work
- Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises
Details
Publish date | April 17, 2017 |
Publisher | Wiley-Blackwell |
Format | Hardcover |
Pages | 216 |
ISBN | 9781119118909
1119118905 |