Studyguide for Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Keller, ISBN 9780130411501

Never HIGHLIGHT a Book Again! Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanies: 9780130411501. This item is printed on demand.