Chapter 3: Strategy

Nine organizational blueprints from which to draft your own.

Strategy is the sum of all a company does to compete in the marketplace. Decisions range from whether or not to offer free shipping to determining if Omaha is the best place for the new plant. Are you going to thrust or feint? There are an infinite number of ways to put the pieces together, and these books show that some combinations are better than others.

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Chapter 1: You

Chapter 2: Leadership

Chapter 3: Strategy

Chapter 4: Sales and Marketing

Chapter 5: Rules and Scorekeeping

Chapter 6: Management

Chapter 7: Biographies

Chapter 8: Entrepreneurship

Chapter 9: Narratives

Chapter 10: Innovation and Creativity

Chapter 11: Big Ideas