Chapter 8: Entrepreneurship

Eight guides to the passion and practicality necessary for any new venture.

The word didn't even exist until 1950. However, blacksmiths, bakers, and candlestick makers faced the same challenges as today's organic farmers and database designers. These businesses are born out of a passion but often fail in practicality. Entrepreneurship is hip, treacherous, and vital--all of which served as inspiration for our selections.

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Chapter 1: You

Chapter 2: Leadership

Chapter 3: Strategy

Chapter 4: Sales and Marketing

Chapter 5: Rules and Scorekeeping

Chapter 6: Management

Chapter 7: Biographies

Chapter 8: Entrepreneurship

Chapter 9: Narratives

Chapter 10: Innovation and Creativity

Chapter 11: Big Ideas