Chapter 9: Narratives

Seven industry tales of both fortune and failure.

When writers visit offices and factory floors, their reporting captures the romance of what many find so compelling about the pursuit of business. They also see the organizational dysfunction, and its roots in our personal flaws. These books capture the tales of both fortune and failure at their capitalist extremes.

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Chapter 1: You

Chapter 2: Leadership

Chapter 3: Strategy

Chapter 4: Sales and Marketing

Chapter 5: Rules and Scorekeeping

Chapter 6: Management

Chapter 7: Biographies

Chapter 8: Entrepreneurship

Chapter 9: Narratives

Chapter 10: Innovation and Creativity

Chapter 11: Big Ideas