The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
"Wired" contributing editor Rose examines how the digital generation is remaking Hollywood, Madison Avenue, and the way stories are told.
| Quantity | Price | Discount |
|---|---|---|
| List Price | $26.95 | |
| 1 - 24 | $22.91 | 15% |
| 25 - 99 | $18.87 | 30% |
| 100 - 499 | $17.52 | 35% |
| 500 + | $16.98 | 37% |
Non-returnable discount pricing
$26.95
Book Information
| Publisher: | W. W. Norton & Company. |
|---|---|
| Publish Date: | 02/21/2011 |
| Pages: | 368 |
| ISBN-13: | 9780393076011 |
| ISBN-10: | 0393076016 |
| Language: | Eng |
Full Description
Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate--as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.
