The Brand Gap: Revised Edition (REV)
A veteran author and branding expert shows readers how to leverage the power of branding and make the leap from strategy to execution. After explaining what a brand is (and isn't) and discussing the foundations of a brand, Neumeier discusses five critical disciplines: differentiation, collaboration, innovation, validation, and cultivation.
| Quantity | Price | Discount |
|---|---|---|
| List Price | $39.99 | |
| 1 - 24 | $33.99 | 15% |
| 25 - 99 | $27.99 | 30% |
| 100 - 499 | $25.99 | 35% |
| 500 + | $25.19 | 37% |
Non-returnable discount pricing
$39.99
Book Information
| Publisher: | New Riders Publishing. |
|---|---|
| Publish Date: | 08/01/2005 |
| Pages: | 208 |
| ISBN-13: | 9780321348104 |
| ISBN-10: | 0321348109 |
| Language: | Eng |
What We're Saying
➻ Inc. has posted your business horoscope for August. I am apparently "going to experience a jolt in the coming week when a valued worker takes a sudden leave. READ FULL DESCRIPTION
