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How Minds Change The Surprising Science of Belief, Opinion, and Persuasion

How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion

By David McRaney

A brain-bending investigation of why some people never change their minds--and others do in an instant--by the bestselling author of You Are Not So Smart

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Book Information

Publisher: Portfolio
Publish Date: 06/21/2022
Pages: 352
ISBN-13: 9780593190296
ISBN-10: 0593190297
Language: English

What We're Saying

December 22, 2022

The 2022 Marketing & Communications/Sales & Influence book of the year is How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion by David McRaney, published by Portfolio. READ FULL DESCRIPTION

December 15, 2022

There isn’t anywhere better to slow down, to dive deeper into things, to learn about and reflect upon the world, than in a book. The best books transcend their time and space, even as they help us define our present moment and put it in context. READ FULL DESCRIPTION

November 25, 2022

As the books being submitted to our awards have evolved and expanded over the years, we decided it was time to evolve and expand for the name of the Marketing & Sales category. READ FULL DESCRIPTION

November 17, 2022

“This terrific collection of books balances the innovative with the iterative, and champions doing the right things the right way to make our work and our future tangibly better, no matter the industry or the endeavor.” READ FULL DESCRIPTION

June 24, 2022

David McRaney's new book offers insights on how we can end the contentious debates dividing us and engage in more constructive conversations. READ FULL DESCRIPTION

Full Description

The 2022 Porchlight Marketing and Sales Book of the Year A brain-bending investigation of why some people never change their minds--and others do in an instant--by the bestselling author of You Are Not So Smart What made a prominent conspiracy-theorist YouTuber finally see that 9/11 was not a hoax? How do voter opinions shift from neutral to resolute? Can widespread social change only take place when a generation dies out? From one of our greatest thinkers on reasoning, HOW MINDS CHANGE is a book about the science, and the experience, of transformation. When self-delusion expert and psychology nerd David McRaney began a book about how to change someone's mind in one conversation, he never expected to change his own. But then a diehard 9/11 Truther's conversion blew up his theories--inspiring him to ask not just how to persuade, but why we believe, from the eye of the beholder. Delving into the latest research of psychologists and neuroscientists, HOW MINDS CHANGE explores the limits of reasoning, the power of groupthink, and the effects of deep canvassing. Told with McRaney's trademark sense of humor, compassion, and scientific curiosity, it's an eye-opening journey among cult members, conspiracy theorists, and political activists, from Westboro Baptist Church picketers to LGBTQ campaigners in California--that ultimately challenges us to question our own motives and beliefs. In an age of dangerous conspiratorial thinking, can we rise to the occasion with empathy? An expansive, big-hearted journalistic narrative, HOW MINDS CHANGE reaches surprising and thought-provoking conclusions, to demonstrate the rare but transformative circumstances under which minds can change.

About the Author

David McRaney is an author, journalist, lecturer, and the creator of the blog You Are Not So Smart , which became an internationally bestselling book, later followed by You Are Now Less Dumb.

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