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Invisible Brand Marketing in the Age of Automation, Big Data, and Machine Learning

The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning

By William Ammerman

Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns--all in real time.

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Book Information

Publisher: McGraw-Hill Education
Publish Date: 06/13/2019
Pages: 320
ISBN-13: 9781260441253
ISBN-10: 1260441253
Language: English

What We're Saying

December 20, 2019

We are giving away all eight books on the 2019 Porchlight Business Book Awards shortlist to one lucky winner. READ FULL DESCRIPTION

November 27, 2019

Porchlight Customer Service Specialist, Emily Porter, takes us inside the best books on Marketing & Sales published in 2019. READ FULL DESCRIPTION

December 18, 2019

We are proud to announce the shortlist for the 13th annual Porchlight Business Book Awards! READ FULL DESCRIPTION

Full Description

Marketers are harnessing the enormous power of AI to drive unprecedented results
The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns--all in real time. What's next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.
The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift--while delivering the information and insight you need to stay ahead of the game.
Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You'll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers' buying decisions. You'll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And you'll find unmatched insight into how to harness the power of artificial intelligence for maximum results.
As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal--and capitalizing on it with AI.

About the Author

William Ammerman is Executive Vice President of Digital Media at Six Sails Group. As Global Head of Advertising for Frankly Inc. , he managed digital advertising for hundreds of television stations, including their websites, mobile apps, and connected television (OTT) platforms.

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