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More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas

A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas

By Warren Berger

To get the right answer--in business, in life--you have to ask the right question. Innovation expert Warren Berger shows it's both an art and a science.

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Book Information

Publisher: Bloomsbury USA
Publish Date: 09/13/2016
Pages: 272
ISBN-13: 9781632861054
ISBN-10: 1632861054
Language: Eng

What We're Saying

April 18, 2014

"On the big questions of finding meaning, fulfillment, and happiness, we're deluged with answers--in the form of off-the-shelf advice, tips, strategies from experts and gurus. It shouldn't be any wonder if those generic solutions don't quite fit: To get to our answers, we must formulate and work through the questions ourselves. " ~Warren Berger READ FULL DESCRIPTION

April 18, 2014

"We have an education and business culture that tends to reward quick factual answers over imaginative inquiry. Questioning isn’t encouraged—it is barely tolerated. " ~Warren Berger READ FULL DESCRIPTION

April 17, 2014

"We’re all hungry today for better answers. But first, we must learn to ask the right questions. " Warren Berger believes questions are more important than answers. READ FULL DESCRIPTION

Full Description

To get the best answer--in business, in life--you have to ask the best possible question. Innovation expert Warren Berger shows that ability is both an art and a science. It may be the most underappreciated tool at our disposal, one we learn to use well in infancy--and then abandon as we grow older. Critical to learning, innovation, success, even to happiness--yet often discouraged in our schools and workplaces--it can unlock new business opportunities and reinvent industries, spark creative insights at many levels, and provide a transformative new outlook on life. It is the ability to question--and to do so deeply, imaginatively, and "beautifully." In this fascinating exploration of the surprising power of questioning, innovation expert Warren Berger reveals that powerhouse businesses like Google, Nike, and Netflix, as well as hot Silicon Valley startups like Pandora and Airbnb, are fueled by the ability to ask fundamental, game-changing questions. But Berger also shares human stories of people using questioning to solve everyday problems--from "How can I adapt my career in a time of constant change?" to "How can I step back from the daily rush and figure out what really makes me happy?" By showing how to approach questioning with an open, curious mind and a willingness to work through a series of "Why," "What if," and "How" queries, Berger offers an inspiring framework of how we can all arrive at better solutions, fresh possibilities, and greater success in business and life.

About the Author

Warren Berger has studied hundreds of the world's leading innovators, entrepreneurs, and creative thinkers to learn how they ask questions, generate original ideas, and solve problems.

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