Power Play: Tesla, Elon Musk, and the Bet of the Century
"Elon Musk is among the most controversial titans of Silicon Valley. To some he's a genius and a visionary; to others he's a mercurial con artist. Billions of dollars have been gained and lost on his tweets; his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car"--.
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Book Information
| Publisher: | Doubleday Books |
|---|---|
| Publish Date: | 08/03/2021 |
| Pages: | 400 |
| ISBN-13: | 9780385545457 |
| ISBN-10: | 0385545452 |
| Language: | English |
What We're Saying
Reading award-winning Wall Street Journal tech and auto reporter Tim Higgins's wonderful and in-depth new book about the history of Tesla, I couldn't help wondering what the story would have been like without the oversized ego of Elon Musk involved, or help thinking that I'd like to read that story more. READ FULL DESCRIPTION
Full Description
A WALL STREET JOURNAL BUSINESS BESTSELLER - The riveting inside story of Elon Musk and Tesla's bid to build the world's greatest car--from award-winning Wall Street Journal tech and auto reporter Tim Higgins. "A deeply reported and business-savvy chronicle of Tesla's wild ride." --Walter Isaacson, New York Times Book Review
Tesla is the envy of the automotive world. Born at the start of the millennium, it was the first car company to be valued at $1 trillion. Its CEO, the mercurial, charismatic Elon Musk has become not just a celebrity but the richest man in the world. But Tesla's success was far from guaranteed. Founded in the 2000s, the company was built on an audacious vision. Musk and a small band of Silicon Valley engineers set out to make a car that was quicker, sexier, smoother, and cleaner than any gas-guzzler on the road. Tesla would undergo a hellish fifteen years, beset by rivals--pressured by investors, hobbled by whistleblowers. Musk often found himself in the public's crosshairs, threatening to bring down the company he had helped build. Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, breakdowns, and the unlikeliest outcome of all, success. A story of impossible wagers and unlikely triumphs, Power Play is an exhilarating look at how a team of innovators beat the odds--and changed the future.
Tesla is the envy of the automotive world. Born at the start of the millennium, it was the first car company to be valued at $1 trillion. Its CEO, the mercurial, charismatic Elon Musk has become not just a celebrity but the richest man in the world. But Tesla's success was far from guaranteed. Founded in the 2000s, the company was built on an audacious vision. Musk and a small band of Silicon Valley engineers set out to make a car that was quicker, sexier, smoother, and cleaner than any gas-guzzler on the road. Tesla would undergo a hellish fifteen years, beset by rivals--pressured by investors, hobbled by whistleblowers. Musk often found himself in the public's crosshairs, threatening to bring down the company he had helped build. Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, breakdowns, and the unlikeliest outcome of all, success. A story of impossible wagers and unlikely triumphs, Power Play is an exhilarating look at how a team of innovators beat the odds--and changed the future.