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The Brain and Pain: Breakthroughs in Neuroscience

By Richard Ambron

The Brain and Pain explores the present and future of pain management, providing a comprehensive understanding based on the latest discoveries from many branches of neuroscience. Current and thorough, it will be invaluable for a range of people seeking to understand their options for treatment as well as students in neuroscience and medicine.

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Cognitive Neuroscience: The Biology of the Mind

By Michael S Gazzaniga, Richard B Ivry, George R Mangun

Written by world-renowned researchers, including Michael Gazzaniga, Cognitive Neuroscience remains the gold standard in its field, showcasing the latest discoveries and clinical applications. In its new Fifth Edition, updated material is woven into the narrative of each chapter and featured in new Hot Science and Lessons from the Clinic sections.

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Bestia: Italian Recipes Created in the Heart of L.A. [A Cookbook]

By Ori Menashe, Genevieve Gergis, Lesley Suter

"The debut cookbook from LA's phenomenally popular Bestia restaurant featuring rustic Italian food with Middle Eastern influences, and driven by intense flavors, house-made charcuterie, pizza and pasta from scratch, and innovative desserts inspired by home-baked classics"--

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Rational Analysis for a Problematic 2e (And)

"Rational Analysis for a Problematic World" - jetzt neu in der 2. Auflage. Komplexe mathematische Methoden zur Problemanalyse sind heute nicht mehr gefragt. An ihre Stelle tritt ein kohärentes alternatives Paradigma, eine breite Palette formaler Methodologien, die nicht darauf abzielen, 'optimale' Lösungen zu produzieren, sondern darauf, einen bereicherten Entscheidungsfindungsprozeß zu ermöglichen.

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Mobilizing Mutations: Human Genetics in the Age of Patient Advocacy

By Daniel Navon

With every passing year, more and more people learn that they or their young or unborn child carries a genetic mutation. But what does this mean for the way we understand a person. Today, genetic mutations are being used to diagnose novel conditions like the XYY, Fragile X, NGLY1 mutation, and 22q11. 2 Deletion syndromes, carving out rich new categories of human disease and difference.

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How to Win Client Business When You Don't Know Where to Start: A Rainmaking Guide for Consulting and Professional Services

By Doug Fletcher

"Winning client business is necessary for us to succeed. And, yet, very few professionals truly understand how to do this well. We're not taught this at universities, nor receive substantive training by our firms. We're left to figure it out on our own -- some do, many don't. We are frequently on a wild quest trying a little of everything without really knowing what to do or having a master plan to guide us. The key to success lies in understanding how clients buy -- the topic of our first book, How Clients Buy. Rainmakers are those among us who understand this well and demonstrate six skills that help facilitate the client's buying decision journey: 1) One: Strategy: Choose Your Niche and Whom You Wish To Serve 2) Two: Credibility: Demonstrate Your Expertise 3) Three: Relationships: Build Your Network 4) Four: Solutions: Understand Client Needs and Creating Solutions 5) Five: Performance: Do Great Work 6) Six: Stewardship: Care for Clients We can learn these skills and become more successful in our own practices"--.

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The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy on and Offline

By Danilo Zatta

An incisive and accessible blueprint to pricing your company's products and services In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline , world renowned pricing expert Danilo Zatta delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models.

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Partial Truths: How Fractions Distort Our Thinking

By James C Zimring

James C. Zimring argues that many of the mistakes that the human mind consistently makes boil down to misperceiving fractions. Blending key scientific research in cognitive psychology with accessible real-life examples, Partial Truths helps readers spot the fallacies lurking in everyday information.