Blog / News & Opinion
By Sally Haldorson
In April of 2007, we published a manifesto on ChangeThis. com by John Moore, author of the book, Tribal Knowledge, and the blog, Brand Autopsy , who made his mark in the marketing world by creating, championing, and implementing marketing ideas and branding ideals for Whole Foods Market and Starbucks Coffee. Moore's manifesto, "What Must Starbucks Do?