The Reinventors: How Extraordinary Companies Pursue Radical Continuous Change by Jason Jennings, Portfolio, 256page, $26. 95, May 2012, ISBN 9781591844235
The once vital Main Streets of America are all but out of business, boarded up or filled with antique stores shopping the delights and detritus of another era. Jason Jennings visits the main street of his own abandoned hometown at the beginning of The Reinventors to use it as a metaphor for “what will happen to you, your job, and your business unless you become a reinventor completely committed to constant radical change and growth.
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