A USA Today Bestseller In a world where consumers expect more--instantly and seamlessly--personalization is a strategic imperative. Consumers want personalized experiences, but few companies are rising to the challenge. Those that succeed in personalization build trusted relationships with millions of customers and engage with them at every step throughout their journey.
Published: Tuesday, October 15, 2024
Published by: Harvard Business Review Press
Available in: Hardcover (9781647826277)