To be a top performer in the digital economy--to become truly future ready --you need a playbook. Now you have one. It seems like almost every company you can think of--including your own--has embarked on a "digital transformation" journey. The problem is, many companies start down the road without a good sense of where they are going or a clear idea of how they will create and capture digital value.
Published: Tuesday, October 18, 2022
Published by: Harvard Business Review Press
Available in: Hardcover (9781647823498)