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By John Newstrom
Organizational Behavior: Human Behavior at Work , 14e is a solid research-based and referenced text known for its very readable style and innovative pedagogy.
By Harry Washburn, Kim Wallace
Selling can be a science as well as an art -- and offering the right product at the right price is just the starting point. While many resources offer tips and techniques for achieving an effective sales style, Washburn and Wallace dig beneath the surface to explore the thought processes potential buyers go through every time they consider making a purchase.
By Karen Ritchie
As so-called baby boomers age, there has arisen a new generation to be categorized, characterized, analyzed, stereotyped, written about, targeted, and advertised and sold to. And apparently none of this can happen without first tagging it with a label. The name that seems to have stuck so far is Generation X, taken from Douglas Coupland's 1991 novel.
By Anthony G. Bennett
"A real world tool for helping develop effective marketing strategies and plans. " -- Dennis Dunlap, Chief Executive Officer, American Marketing Association "For beginners and professionals in search of answers.
By Roger A. Kerin
By McGraw-Hill McGraw-Hill
By Jeff Walker
From the creator of Product Launch Formula: A new edition of the #1 New York Times best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions.
By Shereen Daniels
"Wait a Minute...Where are all the Black People is an insight into systemic racism baked into business structures, policies and procedures. It's an incite to change. Shereen Daniel's woven personal experience, historical fact, legal proceedings, her HR insight and quantitative analysis into a book that enables business leaders to change their workplace practices through her tried and tested bespoke Models. This essential book will address: How diversity and inclusion initiatives haven't yet solved the problem; How to use language as a tool to dismantle racism; How to recognise the problem and analyze for impact; And how to empower for change The book is brutally honest but gives the knowledge and the tools required to make transformative change and advance racial equity"--
By James F Reda, Stewart Reifler, Michael L Stevens
"New and updated information on the laws and regulations affecting executive compensationNow in a thoroughly updated Fourth Edition, The Compensation Committee Handbookprovides a comprehensive review of the complex issues challenging compensation committees that facerevised executive compensation disclosure regulations issued by the SEC, as well as GAAP andIFRS rulings and trends. This new and updated edition addresses a full range of functionalissues facing compensation committees, including organizing, planning, and best practicestips. Looks at the latest regulations impacting executive compensation, including new regulationsissued by the SEC, as well as GAAP and IFRS rulings and trends Covers the selection and training of compensation committee members Explores how to make compensation committees a performance driver for a company Guides documentation requirements and timing issues The Compensation Committee Handbook, Fourth Edition will help all compensationcommittee members and interested professionals succeed in melding highly complex technical informationand concepts with both corporate governance principles and sound business judgment"--.
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