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Blog / Jack Covert Selects
By Porchlight
Five FT Press and Wharton School Publishing authors are being hosted at a week-long author event, starting today, over at Mixergy. You can watch the interview series live via Mixergy. com, iTunes or U-Stream.
July 13, 2009
Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change by Jeremy Gutsche, Gotham Books, 271 Pages, $20. 00, Paperback, September 2009, ISBN 9781592405077 Without a doubt, this is one of the best books on sparking ideas that I have ever read. Jeremy Gutsche has written and designed an excellent book for an uncertain time—a time when all of our instincts scream at us to retreat.
September 14, 2009
Power of 2: How to Make the Most of Your Partnerships at Work and in Life by Rodd Wagner and Gale Muller, PH. D. , Gallup Press, 204 Pages, $24.
October 23, 2009
The Match King: Ivar Kreuger, the Financial Genius Behind a Century of Wall Street Scandals by Frank Partnoy, PublicAffairs, 272 Pages, $26. 95, Hardcover, April 2009, ISBN 9781586487430 When reading The Smartest Guys in the Room, the outstanding book by Bethany McLean that looks into the Enron debacle, you will learn about an accounting term called “mark to market. ” Not being an accountant, my simplified understanding of the concept is that when you purchase a product for $100 and you believe you can sell the product for $200 in five years, you put the sale price on your books at the expected selling price instead of the actual purchase price.
October 26, 2009
Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink, Riverhead Books, 256 Pages, $26. 95, Hardcover, January 2010, ISBN 9781594488849 When companies buckle down and tighten their belts during rough economic times, there is usually a meeting of the higher-ups to discuss how to get more out of employees.
December 11, 2009
The Checklist Manifesto: How to Get Things Right by Atul Gawande, Metropolitan Books, 224 Pages, $24. 50, Hardcover, January 2010, ISBN 9780805091748 Atul Gawande is the Malcolm Gladwell of medical and ethical writing, with one big difference: Gawande is not just a cultural observer who tells great stories; instead he is a practicing surgeon and professor at Harvard Medical School and, as a true insider who happens to be a very talented writer for The New Yorker, his work is precise and detailed while also elegant and arresting. The Checklist Manifesto is the author’s third book and he continues along the same theme of his previous works by revealing flaws in medical care and pondering larger ethical dilemmas that can contribute to the loss of life.
Here is a list of reviews to give you an idea of what other have been saying about Meatball Sundae: Jack Covert Selects - "Meatball Sundae is a wake-up call for companies to get rid of old ideas. I was captivated by the examples Godin uses to explain how the trends work, why the new marketing tactics don't work for many companies and how they can use this knowledge to grow and change along with the trends. This is a must-read for anyone who thinks that, by default, they have to use new media to sell their products.
January 18, 2008
Do the Right Thing: How Dedicated Employees Create Loyal Customers and Large Profits by James F. Parker, Wharton School Publishing, 288 pages, $22. 99, Hardcover, January 2008, ISBN 9780132343343 We've all heard the success stories of the small, short-haul, Texas airline that grew out of a loophole in federal legislation to become one of the most profitable airlines in history.
January 22, 2008
There's a new excerpt up on the Excerpts blog. It's from The Open Brand: When Push Comes to Pull in a Web-Made World by Kelly Mooney and Nita Rollins, Ph. D.
January 29, 2008
The Logic of Life: The Rational Economics of an Irrational World by Tim Harford, Random House, 272 pages, $25. 00, Hardcover, January 2008, ISBN 9781400066421 A number of economists have crossed over from academic publishing into popular literature recently. The most successful was Steven Levitt's Freakonomics--a book co-authored by New York Times columnist Steven J.
February 19, 2008
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