Africa Rising: How 900 Million African Consumers Offer More Than You Think by Vijay Mahajan, Wharton School Publishing, 288 pages, $29. 99, Hardcover, September 2008, ISBN 9780132339421
We tend to get an overly negative picture of Africa from its coverage in the press and on the silver screen, with stories focused on war, poverty, disease and corruption. This book awakens its reader to the great potential hidden by--and sometimes resulting from--the many challenges Africa faces, challenges innovative entrepreneurs are quietly addressing.
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