What do you want for yourself in the next five, ten years. Do your plans involve marriage, kids, a new job. These are the questions a real estate agent might ask in an attempt to unearth information they can employ to complete a sale, which as Upsold shows, often results in upselling. In this book, sociologist Max Besbris shows how agents successfully upsell, inducing buyers to spend more than their initially stated price ceilings.
Published: Tuesday, December 8, 2020
Published by: University of Chicago Press
Available in: Hardcover (9780226721231)