Cheryl Strauss Einhorn an award-winning investigative journalist, covers business, economic, and financial news for publications including Barron's, Pro Publica, Foreign Policy, and the New York Times. As the founder of CSE Consulting, a strategic consulting practice, she applies her AREA Method--initially developed to promote better decision-making in her journalism work--toward the success of businesses and individuals. A Columbia University adjunct professor, she teaches her AREA Method at Columbia Business School, having also taught it at the Graduate School of Journalism. To learn more about Einhorn, please visit
areamethod.com.
