Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in
Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the
Harvard Business Review,
The Atlantic,
TechCrunch, and
Psychology Today.
To learn more or to get in touch with Nir, visit nirandfar.com
